The ROI of Attending World Workplace: For Organizations and Facility Management Professionals

Attending a facility management conference and expo can be a strategic investment for companies and individuals alike. IFMA’s World Workplace is one such opportunity for delivering measurable returns that impact everything from lead generation and sales to employee retention and career advancement. 

Below, we’ll explore how attending World Workplace positions your company for sustained growth and success. 

How World Workplace Drives ROI 

For Your Company 

World Workplace creates measurable returns for organizations that attend. From operational insights to strategic partnerships, companies benefit in both financial and non-financial ways, like the following: 

• Direct Engagement: Put your brand in front of a highly engaged audience of around 4,000 facility management professionals, ensuring maximum visibility and impact. 

• Highlight Your Solutions: Demonstrate your cutting-edge products and services to a wide range of industry experts actively seeking new and innovative solutions. 

• Brand exposure: Exhibiting or sponsoring gets your company in front of 4,000+ industry leaders and decision-makers. 

• Generate Quality Leads: Connect with key decision makers and influencers, creating valuable business opportunities and driving sales growth. 

Don’t just take our word for it, research consistently demonstrates the value of attending conferences, expos and in-person events for business growth: 

• The average ROI for business events ranges between 25-34%, with 44% of marketers reporting a 3:1 ROI or higher from event marketing (Team Tecna). 

• 64% of event marketers say trade shows are used as sources of new business opportunities (CMO Council & E2MA). 

• 87% of marketers believe conferences significantly boost their ROI when compared to other marketing channels, such as earned media or content marketing (Market Me More). 

• 75% of B2B marketers believe that in-person events are the most effective marketing tactic, and over 50% of marketers believe that one-on-one interaction at events helps to build relationships and furthers an organization's business goals (First Event). 

For Attendees 

If you are the one attending, the ROI is just as strong on a personal level. Whether you are early in your facility management career or leading a global portfolio, attending World Workplace offers unmatched professional value.  

This is not just another conference. It is where the most pressing challenges in the built environment are addressed head-on by experts from around the world. From AI and data analytics to sustainability, space utilization and workforce development, World Workplace equips attendees with real-world insights that can be applied immediately. 

The benefits go beyond knowledge. Attendees gain access to a global network of facility professionals who share their challenges, goals and commitment to operational excellence. These connections can lead to career opportunities, cross-industry collaborations and solutions that would be hard to uncover anywhere else. 

Professional development is another major advantage. With workshops, CEU-eligible sessions and hands-on learning, you can deepen your expertise and bring more value back to your organization.  

Related: How to Convince Your Boss to Send You to World Workplace 

Who You'll Meet at World Workplace 

Each year, IFMA brings together thousands of facility management decision-makers from across industries, sectors and regions. Whether you are a company looking to build your client base or a professional looking to expand your network, World Workplace gives you access to the people who make things happen. 

Ready to get started? 

Attending or exhibiting at World Workplace is more than just showing up. It is a strategic opportunity for your organization or career in facility management.  

For companies, it means placing your brand in front of the people who manage complex portfolios, influence procurement and lead workplace innovation. For facility management professionals, it is a chance to gain practical insights, build a stronger network and return to work with tools that drive measurable results.